Monday, October 12, 2009

Olive Juice


Designed by Cowan “Brandstand Ltd launched Oloves the healthy snacking olive designed to be sold in bars, hotels, airlines and give consumers a “touch of love in every olive”. Using only the finest Spanish Olives, they created a range of 4 delicious flavours.


The brief to Cowan was to design a Lovemark, a brand identity that young people would love. Using a heart from two olives immediately communicates the proposition and distinct personality.”

So simple, yet so brilliant. I keep thinking... WHY DIDN'T I THINK OF THIS! Amazing way to package and brand olives.

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